As detailed in the case studies and further research pages, there is a wealth of evidence which suggests that the development of a strong, adaptive values driven organisation will outperform its counterparts. It is worth considering why here are some reasons:
The staff are more motivated, positive, energised and productive
The best people come and stay
Suppliers will go the extra mile
Customers will recognise the difference
This type of success can breed even more success
On top of this there is increasing evidence of customers choosing to deal with organizations who exhibit social responsibility. There is even an ISO standard for this scheduled for release in 2008 (ISO 26000).